How can Brands in India Engage with Millennials
|Date:||Wed 30th April 2014|
|Location:||Indian Institute of Mass Communication, New Delhi|
|Organiser:||PRmoment India Events|
|Cost:||2500 Rupees per delegate|
Conference Location: IIMC Indian Institute of Mass Communication JNU new campus, Aruna Asif Ali Road, New Delhi - 11006
If you have problems booking this conference, or require further information please email firstname.lastname@example.org
As this is PRmoment India’s first ever conference we have no recommendations as yet. However we do have some from a couple of our UK delegates. The India conference is based on the UK model we have tried and tested.
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup
|9:00am||Registration and informal networking|
Microsoft’s Integrated Communications Approach to Target Millenials
Gayatri Rath, Director Corporate Communications & Citizenship, Microsoft
A journalist’s perspective: What stories appeal to millennials?
Learning to listen in to what the millennials are saying – a research based approach
Tea, coffee and networking break
Introducing Generation C: How Google’s brand values attract Gen C
Leveraging trends to create impactful PR properties
Deepa Thomas, Head - Corporate Communications, eBay
Case study - The India Elections: The biggest digital PR exercise in the world – ever!
Case Study: How Coca Cola engage with young people in India through the Coke Studio program
Deepak Jolly, Vice President - Public Affairs and Communications, Coca-Cola India
Chairperson closing remarks
A light buffet lunch and informal networking will follow the conference.