PRmoment.inPRmoment INDIA

How can Brands in India Engage with Millennials

Date: Wed 30th April 2014
Location: Indian Institute of Mass Communication, New Delhi
Organiser: PRmoment India Events
Cost: 2500 Rupees per delegate

Conference Location: IIMC  Indian Institute of Mass Communication JNU new campus, Aruna Asif Ali Road, New Delhi - 11006

If you have problems booking this conference, or require further information please email bensmith@prmoment.com 

Testimonials:

As this is PRmoment India’s first ever conference we have no recommendations as yet. However we do have some from a couple of our UK delegates. The India conference is based on the UK model we have tried and tested. 

I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.

Richard Fogg, Managing Director, CCGroup


9:00am Registration and informal networking
9:25am

Chairperson’s Introduction
Ben Smith, Founder, PRmoment

9:30am Microsoft’s Integrated Communications Approach to Target Millenials
Gayatri Rath, Director Corporate Communications & Citizenship, Microsoft 
  • The communications mix of broadcast, digital, social and print media that Microsoft use to engage with millenials
  • How Microsoft is prioritising mobile as a channel in India
  • How Microsoft is using technology to engage with a consumer audience
9:55am

A journalist’s perspective: What stories appeal to millennials?
Gopal Sathe, NDTV - Has also worked with the Features Desk, Mint- WSJ

  • What kind of content do journalists look for from brands that would appeal to millennials?
  • Case studies: Stories that worked for the millenial generation
  • Understanding the changing face of the media – balancing opinion based content with serious stories
  • How are millennials using social and mobile media to read, share and engage with stories?
10:20am

Learning to listen in to what the millennials are saying – a research based approach
Dr. Ranjit Nair, CEO, Germin8

  • What distinguishes millennials from non-millennials?
  • What are their opinions, what kind of content do they look for?
  • What kind of social channels and apps do they use?
  • Case studies about millennial engagement with social media
10:50am

Tea, coffee and networking break

 
11:15am

Introducing Generation C: How Google’s brand values attract Gen C
Paroma Chowdhury, Director & Country Head, Corporate Communications & Public Affairs, Google

  • What is Generation C?
  • Why do Generation C have a creative mind-set
  • Why are Generation C important to Google
  • How millenials make up 80% of Generation C
11:45am Leveraging trends to create impactful PR properties
Deepa Thomas, Head - Corporate Communications, eBay
  • Why communications need to be at the intersection of insight data and content
  • How eBay identify ecommerce trends such as shopping habits and popular categories to create PR properties
  • How The eBay Census creates engagement: A 13 states simultaneous launch
  • What PR properties do eBay produce to support brand and ecommerce?”
12:15pm

Case study - The India Elections: The biggest digital PR exercise in the world – ever!
Mahesh Murthy, Founder, Pinstorm 

  • The comparison of paid media versus earned media during the India Elections
  • How earned media is having a greater impact than paid media on voter behaviour
  • The lessons of managing reputation online
  • The impact of social media and the comparative impact of Twitter and Facebook
  • What KPIs are being used in digital media for this election campaign
12:45pm Case Study: How Coca Cola engage with young people in India through the Coke Studio program
Deepak Jolly, Vice President - Public Affairs and Communications, Coca-Cola India  
  • How Coca Cola is using music to celebrate the diversity of India
  • Why the Coke Studio program uses youth ambassadors to create a focus for engagement
  • Which social channels most effectively engage young people?
  • What type of content does Coke Studio create?
  • Why the use of video has been important for Coke Studio
1:15pm

Chairperson closing remarks
Ben Smith, Founder, PRmoment

A light buffet lunch and informal networking will follow the conference.

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