Cricket God Sachin Ramesh Tendulkar turns 40 and Chris Gayle whips up a Twitter storm

 24th April 2013    Good and Bad PR 

Gayle dominates cricket and Twitter
 

Of course it is IPL season and of course it is God’s 40th birthday and then there is the Gayle firestorm. Is it any wonder that cricket dominates both Twitter and the news agenda this week?

Chris Gayle’s whirlwind 66-ball unbeaten 175, as the story in the Times of India calls it, also generated a firestorm of the crease. #GayleStorm, continue to make it into the top ten twitter trends since the match winning knock took place Tuesday.

Is Gayle human, asks DNA newspaper commenting on the fastest century in 20:20 cricket along with other breathless coverage on television. Watch the amazing run of, well, runs here:

God’s birthday
 

And if this wasn’t exciting enough, God, aka Sachin Ramesh Tendulkar, turned 40 mid week, unleashing a tornado of stories, comments and of course Amul cartoons.

Two different hashtags  #SachinRameshTendulkar and  #SachinBabaChaalisMore, made it to the top ten, even as a handful of other hashtags around his birthday also swirled on Twitter.  ESPN tweeted this tribute:

 

Cadbury Dairy Milk India rides on cricket
 

Cadbury Dairy Milk India has managed to grab attention in a crowded IPL market with a series of witty poster style posts on Facebook, connecting IPL match points around its campaign line Shubh Arambh:

 

US consulate on Chennai tries to create PR through social media
 

United States has created a Facebook page for its consulate in Chennai. For anyone who has suffered the less than pleasant experience of getting visas and other documents from various consulates in India, the social media presence of a US embassy is a nice surprise .

As per this post, officers from the US consulate in Chennai used Facebook to answer questions about business and work visas.

What a sharp contrast to embassies like Ukraine, where it is difficult to get even basic questions answered on how to apply for a tourist visa!

Have you seen any great or even bad PR?
 

Contact Paarul Chand by emailing paarul@prmoment.in or tweet @PaarulC or @PRmomentIndia throughout the week and we’ll happily credit you for your trouble.