Australian bottoms stunt comes out on top this week

 25th September 2014    Good and Bad PR 

Good PR

Bottom’s up!

Protestors in Australia have taken a stand against climate change and generated a pretty good picture in the process, which has resulted in some nice media coverage. An environmental conservation group headed to The Strand Beach in Townsville, Northern Queensland, where the stunt was to take place.

The North Queensland Conservation Council (NQCC) and Cranky Curlew (a production team) joined forces to make the image happen. Their protest coincided with The People’s Climate March in New York, which was the largest climate protest in history after 310,000 people took part.

So, instead of hopping on a plane to join the march in the Big Apple, these protesters wanted to send a clear message from the Australian shores. The protestors each dug a hole in the sand and proceeded to drop to their knees and bury their heads.

Around 80 or so people took part in the stunt and the caption on the striking resulting image reads: “Townsville salutes the Australian government for their achievements in combating climate change #headsinsandsalute #PeoplesClimate.”

So, these guys basically had a bone to pick with the Aussie government about its lax attitude and ignorance towards climate change. I think it’s safe to say they got their point across.

The image has gone viral (as all the cool kids say) on Twitter and has also appeared on media outlets like Mashable, BuzzFeed and the Mail Online. Good news everyone, the bums up salute is now well and truly “a thing”.

Shannon Haigh, 10 Yetis, @ShazzaYeti on Twitter

Seen any good or bad PR recently, you know what to do, @10Yetis on Twitter or andy@10yetis.co.uk on email.