SABRE Awards India Announced

 31st July 2013    Good and Bad PR 

Weber Shandwick India earned top honours at the SABRE Awards India announced in the last week of July, bagging five SABRE awards for campaigns for P&G (Gillette’s Shave or Crave campaign), Huawei and Fashion Design Council of India. The awards have been launched by The Holmes Report and the PRCAI for India.

Coca Cola’s ‘Support My School’ campaign has won the Platinum award for best in show at SABRE Awards India. The campaign was produced Perfect Relations.  Four agencies won two SABRE awards each : Integral PR, MD Niche Media Consultants, Perfect Relations and WizSpk Communication.
IPAN Hill+ Knowlton Strategies was awarded the Gold SABRE award for excellence in Public Relations with a technology campaign for its ‘Microsoft Windows Apps Momentum’ campaign.

IPAN H+K Strategies also received two Certificates of Excellence for its work for Power2SME, recognizing the role it played in helping the SME Buyers Club grow from 5,000 to 12,000 SME members in less than a year.

Genesis Burson-Marsteller received a Gold SABRE for work undertaken for ‘Pepsi Change the Game’ campaign in the Special Event category. Genesis B-M conceptualized the Public Relations programme that was designed to introduce football as yet another youth passion celebrated by Pepsi. The consultancy also picked up three Certificate of Excellence for Avon India’s campaign ‘Beauty meets Facebook’, Earth Hour’s 'Beyond the Hour 2012' and Keep Groovin’ Sennheiser.

List of Award Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW

Scaling Coca Cola Support My School (SMS) campaign Coca-Cola India with Perfect Relations

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

Company of the Year
Mahindra Group

CEO of the Year
Aditya Ghosh, IndiGo Airlines

The SABRE Award for Superior Achievement in Brand-Building
P&G India Shave India Movement
P&G with Corporate Voice Weber Shandwick

Certificate of Excellence:  Lenovo IdeaPad Yoga
Lenovo with Text 100

The SABRE Award for Superior Achievement in Reputation Management
Dettol Antiseptic Liquid Reckitt Benckiser with Integral PR

Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

The SABRE Award for Superior Achievement in Measurement and Evaluation
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd with WizSpk Communication

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS

Marketing to Consumers (Existing Product)
Cheer for Champions
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Marketing to Consumers (New Product)
Launch of Amish Tripathi’s Concluding Book of the Shiva trilogy, ‘The Oath of the Vayaputras’
Westland Ltd  with WizSpk Communication

Certificate of Excellence: Say Ola!
Olacabs with Aim High Consulting

Business-to-Business Marketing
Vserv B2B technology campaign
Vserv.mobi with Text100 Global Communications

Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year!
Power2SME with IPAN Hill+Knowlton Strategies

Corporate Image
Moms for Playgrounds
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: 2012 - The Year in Review
Mahindra Group

Crisis/Issues Management
GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Certificate of Excellence: Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis
Uninor with Perfect Relations

Public Education
Enabling Change
Nicorette's Quitline Nicorette with The PRactice

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

Financial Communications
Let's Talk Money
Right Horizons with Aim High Consulting

Certificate of Excellence: Driving financial awareness among Indian urban women
HDFC Life

Employee Communications
Engaging Employees Through A Challenging Transition
Quintiles India with Quintiles Research (India)

Certificate of Excellence: Smiles To Go Before We Sleep
Flipkart with Aim High Consulting

Corporate Social Responsibility
Using Education to Bridge Barriers
Huawei Technologies with Corporate Voice Weber Shandwick

Media Relations
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

Certificate of Excellence: Cadbury Celebrations - ‘Toh iss Diwali aap kise khush karenge’
Cadbury India with The PRactice

Social Media Campaign

Certificate of Excellence: Tweeting a la Mode
Fashion Design Council of India with Corporate Voice Weber Shandwick

Special Event
Change the Game
Pepsi with Genesis Burson-Marsteller

Certificate of Excellence: Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller

Consumer Products/Services
Shave or Crave
P&G India with Corporate Voice Weber Shandwick

Certificate of Excellence: Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Entertainment
Using a mythology-based TV show to affect social change
Life OK with Perfect Relations

Food & Beverage
Scaling Coca Cola Support My School (SMS) campaign
Coca-Cola India with Perfect Relations

Certificate of Excellence: Starbucks Entry in India
Starbucks Coffee Company with Edelman India

Fashion & Beauty
Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick

Certificate of Excellence: Avon India: Beauty Meets Facebook Campaign
Avon India with Genesis Burson-Marsteller

Certificate of Excellence: Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit

Financial & Professional Services
Driving financial awareness among Indian urban women
HDFC Life

Certificate of Excellence: GMAT to be included as a recognised entrance exam for MBA aspirants in India by the AICTE
Graduate Management Admission Council with Avian Media

Healthcare
Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi India with HEAL Foundation

Industrial/Manufacturing
2012 - The Year in Review
Mahindra Group

Certificate of Excellence: From 5,000 to 12,000 SME members in less than a year
Power2SME with IPAN Hill+Knowlton Strategies

Not For Profit
Kochi Muziris Biennale
Kochi Muziris Biennale with MD Niche Media Consultants

Public Sector/Government
Wake Up Clean Up Bengaluru
Bruhat Bangalore Mahanagara Palike with Madison Public Relations

Certificate of Excellence: Sanofi Diabetes Blue Fortnight
Sanofi Diabetes with HEAL Foundation

Technology
Microsoft Windows App Momentum
Microsoft India with IPAN Hill+Knowlton Strategies

Certificate of Excellence: Keep Groovin'
Sennheiser with Genesis Burson-Marsteller

Travel & Leisure
The Taj Wedding Barometer
Taj Group of Hotels with Rediffusion-Edelman