Abby PR Winners 2014
PR News 
Jade Harding
IBS, Madison World, Publicis India and Paradigm Plus Marketing Communication Pvt. Ltd all took a Golden Abby home last week after the annual Goafest event.
While a number of other PR organisations from various sectors were also recognised for their great work, alongside a variety of brands.
The South Asian festival, that celebrates work within marketing, advertising, PR, media and other similar services, saw around 3000 people attend over a 3 day period from 29-31 May.
The full list of PR winners are below:
|
Sub Category |
Brand |
Title |
Organisation |
Medal |
|
Food |
Saffola |
Saffola Life Study 2013 |
Marico Limited |
Silver |
|
Food |
Saffola Masala Oats |
Saffola Masala Oats ‘The Other Side’ |
MSL Group |
Silver |
|
Consumer goods: Toiletries, Cosmetics & Healthcare |
Old Spice |
Mr Mantastic Says: A public Relations Campaign that built a Mantastic Brand |
IBS |
Gold |
|
Consumer goods: Toiletries, Cosmetics & Healthcare |
Nihar Shanti Amla |
Nihar Shanti Amla – Chottey Kadam Pragati Ki Aur |
Perfect Relations Pvt. Ltd. |
Bronze |
|
Consumer Goods: Toiletries, Cosmetics & Healthcare |
Mediker |
Mediker’s Journey from Lice Negative to Life Positive |
Perfect Relations Pvt. Ltd. |
Silver |
|
Luxury Goods, Fashion & Beauty |
Puma |
Puma India – Foray & Leadership in Running Category in just one year |
Madison World |
Gold |
|
Automotive Vehicles & Accessories |
Apollo Tyres |
‘The Adopt a Pothole Project’ |
Publicis India |
Gold |
|
Financial Services |
Xpress Money |
NA |
Adfactors Advertising |
Bronze |
|
Financial Services |
Right Horizons |
Financial Services |
Aim High India Pvt. Ltd. |
Bronze |
|
Travel, Entertainment & Leisure |
Coffee Day Hotel & Resorts: The Serai |
The Serai-A Brand Story |
Madison World |
Bronze |
|
Travel, Entertainment & Leisure |
Rohini, Founder, Vermilion Restaurant (NYC & Chicago) |
Vermilion Chef Search by US entrepreneur & Restaurateur Rohinin Dey |
MSL Group |
Bronze |
|
Corporate |
Fevicol |
Fevicol Champions Club – Shramdaan Divas |
Adfactors Advertising |
Silver |
|
Corporate |
Bristol Myers – Squib India |
The Pink Drive |
Adfactors Advertising |
Bronze |
|
Corporate |
Racold Thermo |
Switch2Green |
Adfactors Advertising |
Bronze |
|
Corporate |
Apollo Tyres |
‘The Adopt a Pothole Project’ |
Publicis India |
Bronze |
|
Corporate |
Saifee Burhani Upliftment Trust |
Redevelopment of Bhendi Bazaar & Upliftment of Lives |
MSL Group |
Silver |
|
Public Service, Appeals & Charity |
Bruhat Bangalore Mahanagara Palike (BBMP) |
Wake Up Clean Up Bengaluru |
Madison World |
Silver |
|
Events & Experiential PR |
Madadhan Mahapower |
Ek Attot Nata |
Paradigm Plus Marketing Communication Pvt. Ltd. |
Gold |
|
Events & Experiential PR |
Hindustan Times |
No TV Day |
R.K Swamy BBDO Pvt. Ltd |
Silver |
|
Celebrity Endorsement |
Animal Planet |
Tiger Awareness Campaign ‘Where Tigers Rule’ |
Discovery Networks Asia-Pacific (South Asia) |
Bronze |
|
Celebrity Endorsement |
Singapore Tourism Board |
Singapore Diaries of an Indian Celebrity |
MSL Group |
Silver |
|
Integrated Campaign Led By PR |
24 On Colors |
Launch on 24 Colors |
Colors, Viacom 18 Media Pvt. Ltd |
Bronze |
|
Integrated Campaign Led By PR |
Aviva Life Insurance |
NA |
Adfactors Advertising |
Bronze |
|
Integrated Campaign Led By PR |
Olx.in |
Olx.in Every Mother Counts |
Value 360 Communications Pvt Ltd |
Bronze |
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