Alliance Tire Group (ATG) Awards PR mandate to i9 Communications

 23rd May 2018    PR News 
 Paarul Chand

Alliance Tire Group (ATG) which owns Alliance, Galaxy and Primex has awarded its PR mandate to i9 Communications, a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research.

Speaking on the partnership Brijesh Menon, general manager marketing, ATG Group said,” i9’s wide-ranging client roster and the successful PR campaigns along with the passion of the team led us to partner with i9 Communications for PR & media relations. Tires, though ubiquitous, are a less understood subject and we hope this association will help us in increasing our visibility and create awareness about the OTR segment globally.”

Commenting on the win, Munmun S Gentle, account director, i9 Communications, said, “We are happy to be joining hands with Alliance Tire Group (ATG) as they grow and build India’s Off-the-Road (OTR) market. We look forward to work with ATG as we stand to learn a lot from the multi-cultural thought leaders plus we get the opportunity to work with the world-renowned brand and promote them in India.”