BSA | The Software Alliance appoints Bite for Indian brief

 16th July 2014    PR News 
 Jade Harding

BSA | The Software Alliance has just announced their recent partnership with Bite. The appointment has been made in a bid to strengthen their position in India’s digital economy.

BSA, who is active in over 60 countries and encourages a safe and legal digital world as well as their members’ interests, aims to promote the benefits of licensed software.

The brief assigned to Bite includes strategic planning, content development, influencer outreach and running integrated campaigns using traditional public relations and digital channels.

Gouri Thounaojam, Senior Manager, Compliance, Programmes and Policy, BSA says, “Our goals are very clear and in order to drive sweeping changes to foster the growth of the software industry in India, we need a capable partner to drive engagement and eventually shape perception. We’re glad to have the team at Bite on-board”.

Bite’s Managing Director for India, Pranav Kumar said, “The undertones of the software industry with new policy measures, and a slew of initiatives underway to grow India’s digital economy makes this an exciting area of work for us. We look forward to working closely with BSA in the months ahead”.