Fulcrum Awards 2018 now open with a fresh new look, updated categories
PR News 
Paarul Chand
The Fulcrum Awards 2018 powered by the Promise Foundation and PRmoment India is accepting entries for the third edition of the awards programme. This year, Fulcrum has a remodelled trophy; a re-designed logo, improved web interface and an entire new category, in addition to the existing ones. The awards this year will have over 50 sub categories and are open to individuals and teams from both consultancies and organisations for work done during the period April 2017 to March 2018. The awards night will be held on September 29th, 2018 in Hyderabad.
Ensuring transparency and stringent process review, the awards continues its partnership with a Big Four firm. The jury consists of 20 senior public relations practitioners from various organisations. To ensure fair play, the jury member organisations will not participate in the awards.
The awards this year have four categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution.
| 1 | Early Bird Deadline 15th June, 2018 |
| 2 | FInal Deadline 3rd Juy, 2018 |
| 3 | Shortlist Announcemet 8th August, 2018 |
| 4 | Awards Night 29th, September, 2018 |
| Early Bird Price Rs. 6,500 plus GST |
| Regular Price Rs. 8,500 plus GST |
| Awards Night Rs. 10,500 plus GST ( COmplimentary for those registered with PRAXIS |
Further details can be found at Fulcrum Awards 2018. For any queries on how to enter please contact Hina Issar Huria at the the awards directorate, at director@fulcrumawards.com.
The categories are:
Technique Awards: There are 11 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.
Sector Awards: This is a new category. There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have three awards – Gold, Silver, Bronze.
Special awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.
Individual Awards: Submissions may be self-nominated or nominated by the organisation or peers. The fee for this category will be Rs 1000/-plus GST. These will be awarded to individuals from consultancies as well as in-house teams:
Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st, 1980.
In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st, 1977.
The entries are to be uploaded on the website www.fulcrumawards.in. The judging will take place through a rigorous two-stage process including pre-scoring to determine first shortlist and a jury meeting where shortlisted entries are discussed and evaluated in detail to decide the winning entries.
The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.
The awards organisers will not accept sponsorship from participating organisations including all PR firms. The Awards are supported by PRCAI and Avignyata. SCoRe is a knowledge partner to the awards.
Fulcrum Awards 2018
C: Technique Awards
There are 12 sub categories under the technique awards. This will have three awards – Gold, Silver, Bronze.
D: Sector Awards
This is a new Category. There are 11 sub categories under the sector awards. This will have three awards – Gold, Silver, Bronze.
CC.1
Best Use of Content
DD.1
Best Hospitality and Travel Sector Campaign
CC.2
Best Use of Creativity and Innovation
DD.2
Best Automobile Sector Campaign
CC.3
Best Use of Event
DD.3
Best Lifestyle, Luxury and Sports Sector Campaign
CC.4
Best Use of Digital
DD.4
Best Technology and Telecom Sector Campaign
CC.5
Best use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee engagement/digital/traditional media/Public Affairs/ Community and Advocacy)
DD.5
Best Healthcare and Pharma Sector Campaign
CC.6
Best Use of Public Affairs
DD.6
Best Consumer Products and Retail Sector Campaign
CC.7
Best Management of Crisis
DD.7
Best Not for Profit and Associations Sector Campaign
CC.8
Best Use of Internal Communications
DD.8
Best Manufacturing Sector Campaign
CC.9
Best New Product Launch
DD.9
Best Entertainment and Media Sector Campaign
CC.10
Best Use of Media Relations
DD.10
Best Banking and Financial Services Sector Campaign
CC.11
Best CSR Campaign
DD.11
Best Services Sector Campaign
C.12
Best Regional Campaign (only implemented in Tier 2 cities)
E: Individual Awards – In-house Professional and Consultancy Professional
Submissions to this category will have a nominal fee of Rs 1000/-.
Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1980.
In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1977.
EE.1
Hospitality & Travel
1
Hospitality & Travel
EE.2
Automobile
2
Automobile
EE.3
Lifestyle & Luxury and Sports
3
Lifestyle & Luxury and Sports
EE.4
Technology and Telecom
4
Technology and Telecom
EE.5
Healthcare & Pharma
5
Healthcare & Pharma
EE.6
Consumer Products & Retail
6
Consumer Products & Retail
EE.7
Not-for-profit & Associations
7
Not-for-profit & Associations
EE.8
Manufacturing
8
Manufacturing
EE.9
Entertainment, Media and Celebrities
9
Entertainment, Media and Celebrities
EE.10
Banking & Financial Services
Banking & Financial Services
EE.11
Services
Services
F. Special Awards Category
These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.
FF.1
In-House Team of the Year – Mid-size
FF.2
In-House Team of the Year – Large
FF.3
PR Consultancy of the Year – Emerging
FF.4
PR Consultancy of the Year – Mid - size (INR 10-20 cr)
FF.5
PR Consultancy of the Year – Large (INR 20-50 cr)
FF.6
PR Consultancy Firm of the Year – Giant (INR 50 cr above)
FF.7
Lifetime Achievement Award
The Jury
Deepa Sapatnekar
Consumer PR Lead,Head of Communications, India ,Linkedln
Lou Hoffman
CEO, The Hoffman Agency
Manish Kalghatgi
Head, Corporate Brand Management & Communication - Larsen & Toubro
Ophira Bhatia
Director, Corporate & Government Affairs India and Southeast Asia Mondelēz International
Pradeep Wadhwa
Vice President Corporate Communications - ReNew Power
Purnima Mohanty
Director – Corporate Communications & CSR/E.I ,DuPont South Asia
Ransom Dsouza
Vice President, Communications & Government Affairs GlaxoSmithkilne Pharmaceuticals Ltd
Rashmi Soni
Vice President & Head of Corporate Communications, Vistara
Ruchika Batra
Vice President Marketing and Communications - Ericssoi
Sameer Bajaj
Director – Corporate Communications & External Affairs, Discovery Communications India
Sarah Vinita Gideon
Heads the PR and Corporate Communications Infosys
Seema Siddiqui
AGM- Head, Corporate Communications and PR, Schneider Electric India
Shrutidhar Paliwal
Vice President & Head Corporate Communications & Media Relations Aptech Ltd
Shweta Munjal
Head - Corporate Affairs, Asia Pacific, Thomas Reuters
Sourav Das
Vice President - Corporate Communication - Sembcorp Industries Ltd
Sushant Balsekar
Head – PR & Corporate Communications
Fiat Chrysler Automobiles (FCA) India
Tara Rogers Ellis
Co Founder and Managing Partner, Mojo PR
Vibha Bajaj
Vice President - Public Affairs and Communications ,American Express
Zeenat Khan
Vice President , Housing.com
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