PRHUB strengthens food practice with new clients in tea, frozen food and organic dairy

 8th January 2019    PR News 
 Paarul Chand

Bengaluru based PRHUB had announced new wins in the consumer brands space - Sumeru, well known frozen foods brand, Ripple Tea, a tea from The Kanan Devan Hills Plantations Company (P) Ltd. (KDHP) and Akshayakalpa, a fast-growing organic dairy products brand. The mandate across these clients includes social media and influencer/blogger outreach, besides select digital marketing efforts for Ripple apart from media relations.

Commenting on the wins, Xavier Prabhu, founder and managing director, PRHUB, said, “ The continuing addition of consumer clients is strategic. That many of the new mandates have us delivering social media, influencer engagement and digital marketing support, augurs well for the integrated communication value proposition that we believe will be the future."

Mithun Appaiah, CEO, Innovative Foods Ltd. said, ”As a consumer brand with 30 years of heritage, Sumeru was looking at a PR team that had the right mix of people who are committed to the cause of building the brand by taking the brand message to the right audience. PRHUB has a good mix of professionals who understand the brand vision and are quick to convert that into execution insights by choosing the right medium to drive PR.”

 K Mathew Abraham, MD, KDHP, the parent company of Ripple Tea, Munnar shared that, "Ripple was launched in 2010 to enable the much needed direct selling to the end customer. We also launched an e-commerce portal and understood that in this digital age, qualitative social media presence was crucial for sales, especially outside Kerala. We were looking for a partner with the right expertise and team that could give us that much-needed leap. The team at PRHUB has set up the process and we look forward to their work in the future."