SCoRe to host Mark Schaefer

The Indian School of COmmunications & REputation (SCoRe),  is hosting the globally renowned social media guru Mark Schaefer who will conduct a day-long learning session on Digital Marketing and the Content Code. The workshop targeted at communications professionals will be held on 17th November, 2015 in New Delhi.

Amith Prabhu, Dean, SCoRe said, “By hosting a globally renowned social media marketer for the Indian audience, we hope that the community of communicators benefits by learning from one of the world’s leading lights in content marketing.”

Mark Schaefer not only writes the powerful marketing blog {grow} but is also the author of five best-selling books, which are used as text books at more than 50 universities. He  will take participants through 6 masterclasses through the day. The masterclasses will include:

  • Five foundational principles of social media marketing
  • Determining a social media strategy
  • What social platforms to use for what businesses?
  • Aspects of measurement and ROI
  • Budgeting and resourcing
  • ​Inbound marketing concepts
  • The three critical types of content and how they relate to strategy
  • Strategies to win in a world of information density
  • The future of social media marketing

The details of ‘The Engage Series’ with Mark Schaefer are available on SCoRe Website here.