Authentic Storytelling - PR as a content creator

When:	19th February 2015
Location:	Location: Delhi
Organiser:	Organisers: PRmoment and Simulations
Cost:	Price: 8000 Rupees

At this event you will hear case studies from leading in-house communicators across a breadth of sectors and organisation types. We will discuss how the art of storytelling has changed in recent years and we will outline how content is used in leading PR campaigns today?

THIS EVENT IS NOW SOLD OUT!!

Conference Location: The Gulmohar Hall, The Habitat Centre, Lodhi Road, New Delhi, Delhi 110003, India

If you have problems booking this conference, or require further information please email bensmith@prmoment.com

9.00am	Registration and informal networking
9.30am	Chairperson’s Introduction Ben Smith, Founder, PRmoment
9.40am	How to remain authentic when you are a large brand Deepa Dey, Head of Communications, GlaxoSmithKline Consumer Healthcare How to remain authentic when you are a large brand The role of brand culture in storytelling Case/examples of authentic storytelling Embedding storytelling in corporate communications
10.15am	Understanding the wider context of brand storytelling Deepa Thomas, General Manager, Group Communications, Mahindra & Mahindra Setting the storytelling agenda with the media Defining hooks and story pegs and how to approach the next big story - with examples. Harnessing macro and popular culture trends
10.55am	Networking coffee break
11.20am	The Role of Influencers Shravani Dang, Vice President/ Head Corporate Communications, Avantha The roles influencers play in storytelling What really makes someone influential? How to identify relevant influencers Why listening to the right people is crucial when crafting your story How Avantha has crafted its brand storytelling
11.55pm	How Google tells its story in India Paroma Chowdhury, ‎Director & Country Head, Corporate Communications & Public Affairs, Google India How to create compelling technology stories that resonate with consumers India as a nation of Google early adopters Creating stories around Google’s Inbox App How Android has taken the Indian mobile market by storm
12.30pm	The Story of Storytelling Pradeep Wadhwa, Director, Corporate Communications, PepsiCo India The mantra of authentic storytelling The top 5 examples of authentic storytelling in India in 2014 Breaking down the internal silos: Who owns the brand message – and does it matter? The role of communications in driving and executing your organisation’s story
1.10pm	A buffet lunch and informal networking
2.00pm	Storytelling with a mobile first strategy Ms. Namrata Suri, Director Marketing, Yup! Storytelling with a mobile first strategy How Yup! is crafting a mobile led comm strategy Keeping messaging and delivery consistent within the story A campaign led storytelling approach
2.40pm	How eBay India tells its story in a ‘noisy’ environment Girish Huria, Head of Communications, eBay India Accept and appreciate the noise: Know your play Understand who your audience is Focus on your unique positioning Build content that engages your audience
3.20pm	Bringing warmth to cold numbers Abhinav Rahu, Corporate Vice President, Corporate Communications, Max Life Insurance Storytelling as an opportunity to convert a number driven sales pitch into life events based on the sales process Digital world: A perfect storytelling opportunity Customer engagement and evangelising through storytelling
4.00pm	Panel: How to create engaging content for your stakeholders Panel Chair: Rakesh Thukral, Managing Director, Edelman India Paarul Chand, Editor, PRmoment.in Girish Huria, Head of Communications, eBay India Deepa Thomas, General Manager, Group Communications, Mahindra & Mahindra
4.40pm	Closing statements Shailesh Goyal, Founder & Director, Simulations
4.45pm	Close of conference