Authentic Storytelling - PR as a content creator

Location: Location: Delhi
Organiser: Organisers: PRmoment and Simulations
Cost: Price: 8000 Rupees

At this event you will hear case studies from leading in-house communicators across a breadth of sectors and organisation types. We will discuss how the art of storytelling has changed in recent years and we will outline how content is used in leading PR campaigns today?


Conference Location: The Gulmohar Hall, The Habitat Centre, Lodhi Road, New Delhi, Delhi 110003, India

If you have problems booking this conference, or require further information please email

9.00am Registration and informal networking

Chairperson’s Introduction
Ben Smith, Founder, PRmoment


How to remain authentic when you are a large brand
Deepa Dey, Head of Communications, GlaxoSmithKline Consumer Healthcare

  • How to remain authentic when you are a large brand
  • The role of brand culture in storytelling
  • Case/examples of authentic storytelling
  • Embedding storytelling in corporate communications

Understanding the wider context of brand storytelling
Deepa Thomas, General Manager, Group Communications, Mahindra & Mahindra

  • Setting the storytelling agenda with the media
  • Defining hooks and story pegs and how to approach the next big story - with examples.
  • Harnessing macro and popular culture trends

Networking coffee break


The Role of Influencers
Shravani Dang, Vice President/ Head Corporate Communications, Avantha

  • The roles influencers play in storytelling
  • What really makes someone influential?
  • How to identify relevant influencers
  • Why listening to the right people is crucial when crafting your story
  • How Avantha has crafted its brand storytelling

How Google tells its story in India
Paroma Chowdhury, ‎Director & Country Head, Corporate Communications & Public Affairs, Google India

  • How to create compelling technology stories that resonate with consumers
  • India as a nation of Google early adopters
  • Creating stories around Google’s Inbox App
  • How Android has taken the Indian mobile market by storm

The Story of Storytelling
Pradeep Wadhwa, Director, Corporate Communications, PepsiCo India

  • The mantra of authentic storytelling
  • The top 5 examples of authentic storytelling in India in 2014
  • Breaking down the internal silos: Who owns the brand message – and does it matter?
  • The role of communications in driving and executing your organisation’s story
1.10pm A buffet lunch and informal networking

Storytelling with a mobile first strategy
Ms. Namrata Suri, Director Marketing, Yup!

  • Storytelling with a mobile first strategy
  • How Yup! is crafting a mobile led comm strategy
  • Keeping messaging and delivery consistent within the story
  • A campaign led storytelling approach

How eBay India tells its story in a ‘noisy’ environment
Girish Huria, Head of Communications, eBay India

  • Accept and appreciate the noise: Know your play
  • Understand who your audience is
  • Focus on your unique positioning
  • Build content that engages your audience

Bringing warmth to cold numbers
Abhinav Rahu, Corporate Vice President, Corporate Communications, Max Life Insurance

Storytelling as an opportunity to convert a number driven sales pitch into life events based on the sales process

Digital world: A perfect storytelling opportunity

Customer engagement and evangelising through storytelling


Panel: How to create engaging content for your stakeholders

Panel Chair: Rakesh Thukral, Managing Director, Edelman India

Paarul Chand, Editor,

Girish Huria, Head of Communications, eBay India

Deepa Thomas, General Manager, Group Communications, Mahindra & Mahindra



Closing statements
Shailesh Goyal, Founder & Director, Simulations

4.45pm Close of conference  

There are still Bronze sponsorship packages available which include bulk ticket options.

Bronze partner status: (5 available)

  • Including branding on and in the venue and 5 tickets

Price: 28,000 Rupees

If you would like to book one of these packages please email

Thanks to our Gold sponsor:







Thanks to our Silver sponsors:


Thanks to our Bronze sponsors:

This event is in partnership with: