Creativity in PR & Communications

Location: ‘Mehula The Fern’, Powai, Central Avenue, Hiranandani Gardens, Powai, Mumbai. Time : 9.15 AM to 4.30 PM
Organiser: PRmoment India in partnership with Simulations
Cost: 10000 rupees

Why attend:

Creativity can be hard to define but unless PR and communications manage to harness, grow and promote creativity at work, day after day; it will be difficult for communications professionals to differentiate themselves from other consumer facing disciplines. This event highlights and showcases effective and creative communications.

9.15 am Registration, coffee and informal networking 9.45 am Chairperson’s Introduction
Paarul Chand, Editor, PRmoment
@PRmomentIndia10.00 am Marketing in the age of Digitization
Rachna Lather – marketing head , India , Lenovo MBG
@rachnalather10. 45 amDay to Day creativity 
The 30 Under 30 Panel: A selection of our 30 Under 30 winners in conversation with Deepak Kapoor, founder ‘The Commune’ 

• Neha K Bisht, founder, Neha K Bisht Media Group
• Mukesh Kharbanda, managing director, Fuzion Public Relations Pvt. Ltd
• Afshaad Kelawala, branch head Mumbai and director, PR Pundit
• Namita Narula, senior account manager, Edelman India
@namzzworld11. 25 am Tea, coffee, biscuits and informal networking 12.  15 pm 

Driving creativity through PR

Pooja Sabharwal, head-communicatons, Paypal India
Ashutosh Munshi, director- creative & content, Edelman India @ash_talks
Paarul Chand, editor, PRmoment India



 1. 00 pm  Lunch  Afternoon Chair: Ben Smith, Founder, PRmoment 1.45 pm Bollywood as a driver of the creativity culture: A look at how PR is shaping perception in Bollywood
Mayank Shekhar, editor, Mid-Day in conversation with Paarul Chand, editor, PRmoment India
@mayankw14 @paarulc2.15 pm Developing content in the digital age
Nikhil Taneja, head of development – YFilms (Yashraj Films)
 2.45 pmDefining creativity in PR
Minari Shah, director- public relations, Amazon India
@MinariShah3.15 pm A fireside chat on the interplay between marketing and creativity: A Godrej Industries experience
Moderator : Ben Smith
Speakers :
- Ajay Dang, head of marketing, consumer products, Godrej Industries Limited
- Sujit Patil, vice President - corporate communications, Godrej Industries Limited @SujitPatil
 3:45 pm The next frontier of digital creativity : high end content 
Sameer Pitalwalla, CEO & co-founder, Culture Machine
@sameerpit4.15 pm The CEO Debate: How to create a creative culture in PR firms
Rakesh Thukral, managing director, Edelman India @RakeshThukral 
Nitin Mantri, CEO, Avian Media
Roger Darashah, chief operating officer, Adfactors PR @RogerDara


5.00 pmClosing remarks
Shailesh Goyal, founder & director, Simulations


There are sponsorship opportunities at a Gold, Silver and Bronze level for this event. If you would like to hear more about these packages please email

Please note there is only three gold sponsorship bundles available.