Friday Zone- Year-end Special: Future Marathon: Trends 2022 People, Brands, Economy and Culture: Issues that will matter for communicators in 2022

When:	10th December 2021 (Virtual Event)
Location:	Zoom
Organiser:	PRmoment India
Cost:	Free

Friday Zone

Year End Special

Topic: Future Marathon: Trends 2022

People, Brands, Economy and Culture: Issues that will matter for communicators in 2022

A 3 hour virtual seminar on Zoom app (See Speaker Schedule below)

Organized by PRmoment India in partnership with Hill+Knowlton Strategies India

Date and Time: 10^th December 21, 2:00 to 5.00 PM (Friday)

Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZcudOitrz8jGtZFBvf_5zen8I8gwxjlM_hT

The context for the year-end special episode is: 

As we come close to the end of the year, it’s time to look at the big trends for India for 22 and what is on top of the mind of communicators.

The podcast will be spread across 4 sessions:

Session 1: Journo Speak

Speakers include Suresh Seshadri- Business Editor, The Hindu; Puja Talwar- Senior Entertainment Journalist and Influencer and Mukta Lad, Assistant Editor - Brand Equity, The Economic Times and Shubhreet Kaur, Director, Creative Services, Hill+Knowlton Strategies India.

Session 2: Communicators lens on News 2022

Speakers include Bob John, Corporate Communications, Tata Trusts; Poornima Matthan, Vice President, Marketing and Communications Asset Management, RMZ Corp; and Abhishek Gulyani, CEO, Hill+Knowlton Strategies India.

Session 3: Public Affairs 3.0: Towards modern multi-stakeholder engagement

Speakers include Himanshu Priyadarshi, director, Public Policy and Government Affairs, PepsiCo India, Dr. Gaurav Arya, Director of Programmes, Health NERDS, Raj Sahu, Director Strategy & Public Affairs,Samsung and Chair FICCI EoDB; and Srinivas Vunnava, Director of Public Affairs and Government Relations, Hill+Knowlton Strategies India. 

Session 4: Influencers Trends and brands in 2022- Should influencers be a PR or marketing function?

Speakers include Santu Misra, Creator- Faboosh, Namrata Sadhvani, City Editor, mycity4kids.com, Nivedith Gajapathy, Founder, Macro-traveller; and Shubhreet Kaur, Director, Creative Services, Hill+Knowlton Strategies India.

Session-wise breakup

Time (5 Minutes)	Topic	Speaker
2:00 PM- 2:05 PM	Introduction	Paarul Chand, PRmoment India
	Context Setting	Context setting: Abhishek Gulyani, Hill+Knowlton Strategies India

Session 1: Panel Discussion

Topic: Journo Speak

Session 1 2:10- 2:45 PM	News you can use for 2022
	Moderator	Paarul Chand, PRmoment India
	In conversation with	Suresh Seshadri- business editor, The Hindu Puja Talwar- executive editor-Entertainment and Lifestyle- Good Times, former entertainment editor NDTV Mukta Lad, assistant editor - Brand Equity, The Economic Times Shubhreet Kaur, director, Creative Services, Hill+Knowlton Strategies India
The session will be followed by Q&A

Session 2: Panel Discussion

Topic: Communicators lens on News 2022

Session 2 2:40- 3:20 PM	Communicators share what trends will impact India in 2022
	Moderator	Paarul Chand, PRmoment India
	In conversation with	Bob John, corporate communications, Tata Trusts Poornima Matthan, vice president, Marketing and Communications Asset Management, RMZ Corp Abhishek Gulyani, CEO, Hill+Knowlton Strategies India
The session will be followed by Q&A

Session 3: Public Affairs 3.0: Towards multi-stakeholder engagement

Session 3 3:30- 4:15 PM	Public Affairs 3.0: Towards multi-stakeholder engagement
	Moderator	Paarul Chand, PRmoment India
	In conversation with	Himanshu Priyadarshi, Director- Public Policy and Government Affairs, PepsiCo India Dr Gaurav Arya, Director of Programmes, Health NERDS  Raj Sahu, Director Strategy & Public Affairs, Samsung and Chair FICCI EoDB Srinivas Vunnava, director of public affairs and government relations, Hill+Knowlton Strategies India
The session will be followed by Q&A

Session 4: Influencers Trends and brands in 2022

Session 4 4:15- 5:00 PM	Should influencers be a PR or marketing function?
	Moderator	Shubhreet Kaur, director, Creative Services, Hill+Knowlton Strategies India
	In conversation with	Santu Misra, Creator-Faboosh  Namrata Sadhvani, city editor, mycity4kids.com Nivedith Gajapathy, founder Macrotraveller Shubhreet Kaur, director, Creative Services, Hill+Knowlton Strategies India
The session will be followed by Q&A

Takeaways and Vote of Thanks

Abhishek Gulyani, CEO, Hill+Knowlton Strategies India