How can Brands in India Engage with Millennials
When: | |
Location: | Indian Institute of Mass Communication, New Delhi |
Organiser: | PRmoment India Events |
Cost: | 2500 Rupees per delegate |
Conference Location: IIMC Indian Institute of Mass Communication JNU new campus, Aruna Asif Ali Road, New Delhi - 11006
If you have problems booking this conference, or require further information please email bensmith@prmoment.com
Testimonials:
As this is PRmoment India’s first ever conference we have no recommendations as yet. However we do have some from a couple of our UK delegates. The India conference is based on the UK model we have tried and tested.
I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The set-up is great – a full morning of quality presentations, a bit of networking and you’re back in the office with half the day still left. And the speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PR Moment event will be a morning well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup
9:00am | Registration and informal networking |
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9:25am |
Chairperson’s Introduction |
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9:30am |
Microsoft’s Integrated Communications Approach to Target Millenials Gayatri Rath, Director Corporate Communications & Citizenship, Microsoft
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9:55am |
A journalist’s perspective: What stories appeal to millennials?
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10:20am |
Learning to listen in to what the millennials are saying – a research based approach
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10:50am |
Tea, coffee and networking break |
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11:15am |
Introducing Generation C: How Google’s brand values attract Gen C
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11:45am |
Leveraging trends to create impactful PR properties Deepa Thomas, Head - Corporate Communications, eBay
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12:15pm |
Case study - The India Elections: The biggest digital PR exercise in the world – ever!
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12:45pm |
Case Study: How Coca Cola engage with young people in India through the Coke Studio program Deepak Jolly, Vice President - Public Affairs and Communications, Coca-Cola India
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1:15pm |
Chairperson closing remarks |
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A light buffet lunch and informal networking will follow the conference.
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