How will generative AI change PR?

When: (Virtual Event)
Location: Webinar, hosted on Hopin
Organiser: PRmoment
Cost: Free

Why attend?: Attend this webinar to learn how, when and why generative AI will impact public relations and the people that work within it.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

5.00 PM Chairperson’s intro
Ben Smith, founder, PRmoment
5.05 to 5.20 PM 

How will AI Impact PR?
Alex Warren, Wildfire PR, Author of Spin Machines

  • How will AI impact PR?
  • An introduction to the use of AI in PR
  • How will AI impact your PR workflow?
  • Will AI become a battle between Google and Microsoft?
  • What suite of AI tools are PR people currently using?
5.20 to 5.40 PM The guardrails and ethics PR practitioners will need to follow in their use of AI
Moumita Sarker, Director, Consulting, Deloitte South Asia
  • Developing a framework for your use of AI
  • How does generative AI develop its own guardrails in the contextualisation of positive and negative content?-
  • Understanding how to take an ethical approach to the use of AI
5.40 PM to 6 PM

The Impact of AI on content generation in India 
Dr Kailashnath Koppikar, Head of Content, Adfactors PR

  • The rules of AI content generation 
  • Whose copyright is it?
  • Fact-checking AI content 

Don't forget to take a look at our other webinar, 'Your PR AI Tool Guide' taking place 29th June.

 Thanks to Adfactors PR for partnering with us for this event.