PR Analytics Lite 2020

Location: Virtual Event, via Intrado virtual event software
Organiser: PRmoment Events
Cost: Early bird £29.99 + vat, Normal ticket £39.99 + vat

Welcome to the first in a series of PRmoment Lite events. These events are designed to give delegates a stimulating, short and sharp overview of a specific topic - in this case PR Analytics.

Our hope is that these PRmoment Lite events offer a forum for PR people to digest useful, insightful content on specific topics that are really important to their roles in the comfort of their own homes.

Needless to say in this Covid-19 environment, these events will be virtual and we’ve designed the format with that in mind.

They will take place via specialist virtual event software Intrado. You can just purchase your ticket below via Eventbrite and put a reminder in your calendar from your Eventbrite ticket.

Why attend

Hear the latest on how data is being used in modern communications.

If you want to have a read of some recent testimonials of PRmoment events, click here.

On the Monday prior to the event, we will send you the link which you can then use on the day. Please note that if you’ve bought a ticket for this event, you will be able to access a recording of the event for 1 week after the event takes place, just in case you miss it on the day (ie: the kids play up, you need to do something else or you’re not well.) Each speaker session lasts for 15 mins, plus a 5 minute Q&A

Early bird £29.99 + vat, Normal ticket £39.99 + vat.

The early-bird rate closes on Friday 17th April.



4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

Understanding the five different data stacks that agencies need for integrated public relations work
Jonny Bentwood, Global Head of Data & Analytics, Golin

  • Why you now need 5 types of vendors for integrated public relations
  • How to integrate your measurement data
  • Should agencies attempt to build their own measurement IP?

5 mins Audience Q&A

4.25 pm

A guide to AMEC’s M3 Measurement and Planning tool
Richard Bagnall, Chairman, AMEC and Global Co-Managing Partner, Carma

  • Understand your company's reporting: to what degree does the organisation measure communication outputs, outtakes and outcomes?
  • How to improve your communications planning
  • How to demonstrate impact from your communications 

5 mins Audience Q&A

4.45 pm  

Case study: How better insight analytics and a digital approach to
PR has transformed the comms strategy and contributed to increasing
sales for Canagan pet food
Sarah Evans Senior Digital Strategist, Bottle
  • Understanding the intersection of digital PR and e-commerce
  • How to understand your digital audience
  • The tools to use in the planning stages of campaigns
  • The KPIs to measure the success of campaigns

5 mins Audience Q&A

5.05 pmComfort break and/or tea, coffee, biscuits, beer, wine...
5.10 pm

Why creativity needs effectiveness and effectiveness needs creativity
Gemma Moroney, Ex-Head of Insight & Strategy, Mischief PR

  • Why good data, leading to good insight, means good creativity
  • What type of data tends to lead to a good creative outcome?
  • When creativity delivers impact

5 mins Audience Q&A

5.30 pm

A Measurement Journey: How Diageo designed and implemented an evaluation system for its communications
James Alexander, Head of Culture & Entertainment, PR & Influencer Marketing. Premium Core, Europe Marketing, Diageo

5.50 pm

Thanks and wrap up by Ben Smith, founder, PRmoment

5.55 pm

Close of event