The Race for Digital Integration

Location: The Gulmohar Hall, The Habitat Centre, Lodhi Road, New Delhi, India
Organiser: PRmoment India with Simulations
Cost: 10,000 rupees

9.15 am

Registration, coffee and informal networking


9.45 am

Chairperson’s Introduction
Ben Smith, founder, PRmoment

10.00 am

Building the Snapdeal brand : A PR perspective 
Farheen Akhtar, head PR , Snapdeal

10.30 am

Integration: The reality
Bhavna Thapar, consumer lead- SAMEA, Edelman
  • How effective modern communications must be integrated
  • Why integrated doesn’t mean every channel
  • What are the barriers to creating integrated campaigns
  • To what extent is the Paid, Earned, Shared, Owned (PESO) being applied

11.00 am

Tea, coffee, biscuits and informal networking


11.25 am

Digital PR : The Godrej way

How brands like Godrej are integrating Digital 

Sujit Patil, vice president and head of corporate communications, Godrej Industries Limited and Associate companies.

11.55am How Digital influences PR
Deepa Sapatnekar, head of communications (India & Hong Kong), LinkedIn


CCO's Global PR Report : Global trends in public relations

Nitin Mantri, president, PRCAI 

  • The key trends from ICCO's Global PR Report
  • What are the skill requirements for PR professionals today - globally and regionally
  • What are PR people doing – and how is it evolving?
  • An analysis of the global agency market and regional growth estimates



The importance of an integrated approach to digital communications
Sheetal Singh, head  of external communications, Micromax and YU Televentures

1.05 pm 



1.55 pm

Afternoon Chair: Paarul Chand, editor, PRmoment India

2.00 pm

The 30 Under 30 Panel: A selection of our 30 Under 30 winners

  • The digital skill requirments for public relations in India
  • How is PR evolving
  • Where is PR getting digital wrong?
  • Futuregazing: What's coming next
  • Ancita Satija, senior account executive, Cohn & Wolfe Six Degrees (panel chair)
  • Manasi Golechha, founder, The Brand Boutique
  • Nikita Das, director PR & marketing, Taj Palace Hotel, New Delhi
  • Prasanna Ratanjankar, manager – corporate communications, Viacom 18 Media Pvt. Ltd

2.35 pm

Telling the FlipKart story
Senjam Raj Shekhar,  head of corporate communications, FlipKart

3.05 pm

Digital Integration
Poonam Kaul, vice president corporate communications, PepsiCo India

  • The Nokia Experience
  • The PepsiCo way 

3.35 pm 

The CEO Debate: Digital War or Digital Partners?: PR vs Advertising vs Marketing

Madan Bahal, managing director - Adfactors
Nikhil Dey, president - Genesis Burson Marsteller
Xavier Prabhu, founder, managing director - PRHUB
Papri Dev, Managing Director, India - ‎Zeno Group


4.30 pm 

Closing remarks
Shailesh Goyal, founder & director, Simulations

There are sponsorship opportunities at a Platinum, Gold, Silver and Bronze level for this event. If you would like to hear more about these packages please email

Please note there is only one platinum package and three gold sponsorship bundles available.