Take a look at PRmoment India's training programmes

PRmoment India Trainings have a single purpose. To support the continued learning of practical and professional PR skills for India’s ambitious, intelligent and growing pool of PR talent.

The following training are available online and offline for PR, corporate communications and marketing communications professionals:

Online Training (1 course)

Course title: Storytelling and media engagement

Course Date: 25th March 2020 (Wednesday) 

Course Content: What participants can expect


     1. A deep dive into cracking challenging stories.

     2. Cracking your media list.

     3. Building story calendar using the PRmoment India training story grid.

 Cost: Rs. 1999/- 

Book your training here

Face 2 Face Training (4 courses)


1) Course Title
: Managing your client and/ OR the C -suite expectations

Course Date: Delivered at your office as per your convenience 

Course Content: What participants can expect

1. How to match expectations with achievable PR deliverables.

2. Understanding the environment of the client/ CXO and brand.

3. Persuasion skills with clients/CXOs.

4. Creating an impactful PR plan

      Email or call ( 9811426392)Paarul Chand, editor-in-chief PRmoment India to get a customised, best value quoteAll face to face courses offers a WhatsApp follow up support for one month as part of the course deliverable



      2)Course Title: Writing pitch notes, releases and blogs for print, electronic and digital media

      Course Date: Delivered at your office as per your convenience

      Course Content: What participants can expect

      1. How to write copy that makes your target audience think and feel what you want them to.
      2. Cracking press releases, media pitch notes, blogs and Op-Ed pieces.
      3. Writing for TV and digital media.

      Email or call (9811426392)Paarul Chand, editor-in-chief PRmoment India to get a customised, best value quote. All face to face courses offers a WhatsApp follow up support for one month as part of the course deliverable.

      3)Course title: Storytelling and media engagement

      Course Date: Delivered at your office as per your convenience

      Course Content: What participants can expect


      1. A deep dive into cracking challenging stories.

      2. Cracking your media list.

      3. Building story calendar using the PRmoment India training story grid.

      4. Building a robust media engagement system.

      5. Mapping journalists and their story agendas and unconscious biases.

      Email or call (9811426392)Paarul Chand, editor-in-chief PRmoment India to get a customised, best value quote. All face to face courses offers a WhatsApp follow up support for one month as part of the course deliverable.

      4) Course Title: Crisis Communications 

      Course Date: Delivered at your office as per your convenience

      Course Content: What participants can expect


      1. How does a crisis moment impact our thinking and acting?

      2. Mapping the crisis areas and look at who and where are the possible crisis openers.

      3. Understand critical deliverables from the client to the communications team when a crisis
      happens.

      4. Creating fact sheets that bring in the full view of what’s the crisis and the messaging.

      5. The communication benefits of coming clean rather than hide and avoid.

        Email or call (9811426392)Paarul Chand, editor-in-chief PRmoment India to get a customised, best value quote. All face to face courses offers a WhatsApp follow up support for one month as part of the course deliverable.

        About PRmoment Training

        Picking your course in keeping with your experience. All courses are available for both PR firm side and in-house communications professionals.

        Introductory

        For PR professionals, both consultancy and in-house who have just started their careers and are looking to strengthen their skills in delivering PR results. (Try our online storytelling and media engagement course and face to face writing skills course).

        Intermediate

        For those who already have a sound foundation of PR skills and are looking to enhance their career path by acquiring advanced skills. (Try our online storytelling and media engagement course and the detailed face to face writing skills course, client management and storytelling with media engagement courses).

        Advanced

        For management-level professionals. Aimed at understanding client, C-suite and team dynamics and managing them. (Try our detailed face to face writing skills course, client/ C -suite management, crisis communications and storytelling with media engagement courses).

        Testimonials

        1) Crisis communication training in progress 

        Crisis Communications Training, February 2020

        2) Hamsini R, head of corporate communications, State Street ( custodian bankers)

        The training was packed with nuggets of wisdom, experience and practical information (we took copious notes just to keep up with all of it!)

        What we learned was not just crafting a pitch note or a press release, it was the ability to be well-rounded practitioners of PR. I would highly recommend the training to my peers.”

        Bengaluru, September 2019

        3) Online storytelling and media engagement training 


        4) We threw ourselves in the deep end to reflect on how we do what we do. Thanks to Moushumi Dutt and Paarul Chand for being our lifeguards today in the matter of client management and self-discovery. Just our timely reminder that we are here."

        On Purpose Consulting, July 2018 

        About the trainers

        Moushumi Dutt

        Moushumi Dutt is a communications leader who confesses that it was the first three years of working with a PR agency that helped her take on larger roles in communications. A truly versatile communicator who has worked across diverse industries ranging from bilateral relations, Information technology, consumer finance, healthcare, consumer lifestyle and lighting. 

        Wrapping up two decades of hard-core corporate communications to build and sustain corporate reputation, she currently works as an independent consultant, bridging the gap of communications wisdom and grey hair in startups and smaller niche service organizations.

        Having worked with the best of clients, the most efficient and effective PR agencies and holding a formidable reputation with key external stakeholders, a.k.a-journalists, it is this blend of the best which will come into play at the workshops.

        Paarul Chand

        Paarul Chand is the editor-in-chief, partner PRmoment India (www.prmoment.in), India’s leading online PR magazine. 

        She is a part of the New Media masters course syllabus committee for the Indian Institute of Mass Communications to be introduced in the summer of 2020 and guest lectures for the institute's post-graduate advertising and PR course.

        An Indian Institute of Mass Communications alumni, Paarul Chand started her career as a TV journalist in 1993 reporting news. She extensively covered politics, business news, industry and commerce, international affairs and developmental issues on India’s best-known network and channels including BBC, CNBC, ABNi-Dow Jones and Economic Times TV.

        After this, she had the opportunity to engage the media as a PR strategist for public health and social development issues. These included a media consultancy project for India with Wikimedia Foundation that runs Wikipedia as well as media advocacy and outreach for the developmental sector. This experience taught her the importance of PR and communications in helping the public understand these very complex issues.