Communications veteran Dilip Cherian on how brands should craft their message during COVID-19

One question on every brand's mind is how to continue to speak with their customers and other stakeholders during COVID-19. Dilip Cherian, founder and managing partner, Perfect Relations shares why this is not the time for brands to come first in their messaging. Perfect Relations has set up a 24x7 war room for their clients to get sustained business-critical communications advise. 

In this wide-ranging interview with PRmoment India, Cherian shares insights on how brands can craft their messages, why quality and credible news will matter more than ever and what that means for how PR professionals craft their pitches and what PR firms should focus on to survive and thrive in this challenging moment. Listen in: