Multimedia content, consulting will help to survive COVID, expect new pecking order of PR firms: Rishi Seth, CEO Six Degrees BCW

The main question on the minds of all PR firms, in India and globally, is how to survive the COVID-19 crisis. Rishi Seth, CEO, Six Degrees BCW shares his views on how to do that, flagging of the top 2 changes PR firms need to make today. 

Seth says that these changes would need to happen within this year to be able to move into 2021. Listen in for an in-depth conversation with PRmoment India, on how PR firms should model themselves and why 'rightsizing' of staff may happen.