The Sixth Edition of Fulcrum Awards Announced, early deadline June 17th

The sixth edition of Fulcrum Awards, powered by the Promise Foundation and PRmoment.in, is accepting submissions till June 30th, 2021. This year there are 34 subcategories that are open to both consultancies and in-house communication teams.

The shortlist will be announced by August 23rd, 2021 and will recognise the work done during the period April 2020 to March 2021.

The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a Jury Meet on July 27th, 2021. At the jury meet the shortlisted entries will be discussed and evaluated in detail to decide the winning entries. 

We continue our partnership with niiti consulting as our process reviewer for the third consecutive year.

Fees Recap 

Early Deadline fee per entry: INR 7,000/- plus GST ( Valid from May 25th, 2021 till June 17th, 2021)

 Regular Deadline fee per entry: INR 10,000/- plus GST ( Valid from June 18th, 2021 till June 30th, 2021 )

Categories for Entries

This year Fulcrum Awards have only three categories and they are:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver and Bronze.

Master of Technique: Each winner of Technique Awards will be awarded points, that is 3 points for Gold, 2 points for Silver and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy - Gold, Silver and Bronze.

Sector Awards: Entrants have 14 sub categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award - Gold.

Special Awards: This honours seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other six -- Best Brand Reputation Campaign of the year, Best Corporate Reputation Campaign of the year, and four best Consultancies of the year {PR Consultancy of the Year – Small (Below 10 cr)/PR Consultancy of the Year – Mid - size (Above INR 10-20 cr)/PR Consultancy of the Year – Large (Above INR 20-50 cr) & PR Consultancy of the Year – Giant (Above INR 50 cr)} can be applied for.

All entries to the campaigns sub categories will have to necessarily be supported by an A4 storyboard that outlines the Objective, Idea, Tactic and Result. Read updated rules and regulations here: https://fulcrumawards.in/rules-and-regulations/

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. 

The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by PRCAI, Avignyata, Reputation Today, School of Communications and Reputation and Plane Crazy Studio.

Jury

Sr. No

Name

Designation & Organisation

1

Bharatendu Kabi

Head, Corporate Communications, Hero MotoCorp

2

Chris Samuel

Head, Global Communications, USSEC

3

Deep Ghatak

Head, Corporate Communications - India, BNY Mellon

4

Gayathri Sharma

Head, Corporate Communications - India & South Asia, Rolls-Royce

5

Harleen Sachdeva

Head, Communications - India, Hewlett Packard Enterprise

6

Ira Pradhan

Leader, Internal Communications, Diversity & Inclusion, CSR, Freshworks

7

Hitesh Raj Bhagat

Director, Corporate Communications, Truecaller

8

K M Prashanth

Additional General Manager, Corporate Communications, NTPC

9

Medha Girotra

Head, Communications - South Asia, Mastercard

10

Payal Banerjee

VP and Head, Communications - India and Southeast Asia, Sequoia Capital

11

Radha Radhakrishnan

Global Head, Corporate Communications, Wipro Enterprise Limited

12

Rajesh Mani

Head, Marketing and Corporate Communication, Ashok Leyland

13

Rajnish Wahi

Senior Vice President, Corporate Affairs and Communications, Snapdeal

14

Rohini Kute

Senior VP and Group Head, Corporate Communications, Motilal Oswal Financial Services

15

Shiwani Varma Vyas

Head, Corporate Communications & CSR, Lowe's India

16

Snehhal Chitneni

Director, Communications, Sustainability & Public Affairs, L’Oréal India

17

Sukanti Ghosh

Senior Vice President & Lead - South Asia Practice, Albright Stonebridge Group

18

Suniet Bezbaroowa

Marketing Director - India, BCG

19

Tuhina Pandey

Communications Leader - India and South Asia, IBM

20

Tushar Makkar

Group Chief Communications Officer, GMR Group


Special Jury for Consultancy categories

Jury for Large (D5) and Giant (D6) Consultancies

 

Designation

Name

Organisation

1

Atul Sharma

Managing Director & Vice President, Ruder Finn India

2

Chetan Mahajan

Founder & CEO, The Mavericks

3

Neha Mathur Rastogi

Founder, WordsWork Communications Consulting

4

Pooja Pathak

Managing Director, Media Mantra

Jury for Small (D3) and Mid (D4) size Consultancies

1

Bhavna Jagtiani

Chief Operating Officer, Edelman India

2

Manisha Chaudhary

Founder & Director, Value 360 Communications

3

Nikhil Dey

Executive Director, Adfactors PR

4

Viju George

Managing Director, 2020 MSL & PCA

Categories

A. Technique Awards

A.1

Best Use of Content

A.2

Best Use of Creativity and Innovation

A.3

Best Use of Event

A.4

Best Use of Digital

A.5

Best use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee engagement / digital / traditional media / Public Affairs / Community and Advocacy)

A.6

Best Use of Public Affairs

A.7

Best Management of Crisis

A.8

Best Use of Internal Communications

A.9

Best New Product Launch

A.10

Best Use of Media Relations

A.11

Best use of Community Outreach

A.12

Best Regional Campaign (only implemented in Tier 2 cities)

A1. Master of Technique: The top performers of the Technique category will be awarded with Masters of Technique honour based on a points system. There will be three winners - Gold, Silver & Bronze


B. Sector Awards

B.1

Best Hospitality and Travel Sector Campaign

B.2

Best Automobile Sector Campaign

B.3

Best Luxury Campaign

B.4

Best Technology and Telecom Sector Campaign

B.5

Best Healthcare and Pharma Sector Campaign

B.6

Best Consumer Products and Retail Sector Campaign

B.7

Best Not for Profit and Associations Sector Camp

B.8

Best Energy Campaign

B.9

Best Entertainment and Media Sector CampaCampaign

B.10

Best Banking and Financial Services Sector CampaCampaign

B.11

Best Services Sector Campaign

B.12

Best Sports Campaign

B.13

Best Infrastructure and Real Estate Campaign

B.14

Best Food and Beverage Campaign


D. Special Awards Category

D.1

Best Brand Reputation Campaign of the year

D.2

Best Corporate Reputation Campaign of the year

D.3

PR Consultancy of the Year – Small (Below 10 cr)

D.4

PR Consultancy of the Year – Mid - size (Above INR 10-20 cr)

D.5

PR Consultancy of the Year – Large (Above INR 20-50 cr)

D.6

PR Consultancy Firm of the Year – Giant (Above INR 50 cr)

D.7

Lifetime Achievement Award

Contact: Hina Issar Huria |Awards Director | director@fulcrumawards.com | +91-98110 25258