Brand building communications will rise as COVID redefines business models: Nitin Mantri, Group CEO-Avian WE

Nitin Mantri is wearing 3 hats at the moment as the PR business fights the challenges of the COVID-19 crisis. He is Group CEO, Avian WE and also president of PRCAI and ICCO. As we continue with our series of CEO interviews on how the PR business is handling this unprecedented challenge, Mantri talks about the role of PR in brand building, why brands have to act right more than ever and the impact of COVID on the PR business. Listen in: