A time of crisis can make for unusual brand partnerships. Nikhil Dey, vice-chair, Weber Shandwick India talks about this and more in the next 'PRmoment India CXO Dialogues' in the time of COVID-19.
Dey also outlines his own learning about what kind of content will fly with consumers now, saying keeping it real has never been more important. Real and local is his message. To learn more about this and why tentpole content is becoming less important, why shared values and not shared voices matters, watch the full interview: