Healthy eating firm Habbit's co-founder Dhruv Bhushan shares it's marketing and communication strategy

A whopping 80% of Indians are protein deficient, protein is the building block of our body. COVID-19 has only heightened the need for better nutrition.

So how does one conduct the communication for protein rich lifestyle health products in a responsible manner?

Dhruv Bhushan, co-founder and CEO, Habbit shares his views on how to create pull marketing, the use of unpaid expert influencers and how Habbit products are not aimed at creating weight loss.

Bhushan also shares why he prefers to keep his own stunning weight loss story out of any Habbit product narrative and what inspired its logo design. Please watch: