Luxury, beauty brands managing to stay relevant in COVID-19, pivoting to digital swiftly: Archana Jain, MD, PR Pundit

PR Pundit is a firm that specialises in beauty, luxury and FMCG communication. Its founder and managing director, Archana Jain talks about how to plan campaigns for these challenging sectors in the time of COVID.

She also discussed how medium-size firms are rationalising their business model to stay on top of the COVID business crisis.

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