PRmoment Podcast: Equitas Bank's Vignesh Murali shares how pin codes aid targeted communication
Fintech was already on an accelerated path over the last decade. However, the arrival of the pandemic pushed digital adoption into overdrive.
According to the latest report by Chiratae Ventures, in partnership with Ernst and Young (EY), the fintech industry is expected to touch an astonishing 1 trillion dollars in the area of assets under management (AUM) by 2030. This is expected to be driven largely by digital lending.
To understand how communication for banks is being executed, the latest PRmoment podcast features a conversation with Vignesh Murali, head of marketing, brand and communication at the Equitas Small Finance Bank.
He spoke about:
1) The importance of targeted communication using demographic mapping via the ever-present KYC form,
2) Why women's sports have been a good brand fit for Equitas
3) What banks can learn from Zomato and Ola about onboarding customers and the user experience.
4) And what marketers can learn from the booth-level political campaigning during the UP elections in 2022.