Over the pandemic, Lintas Live has undergone structural change, including a reformatting towards a greater integrated communication services.
Lintas Live already shares a brand name with one of India's iconic ad agencies Lintas. It is now drawing on this heritage to offer what it calls digital first creative PR agency'.
Ameer Ismail, president, Lintas Live talks about why hyper-bundled agencies are the future of PR and shares examples of brand communication under the new structure, including the 'Yezdi -Not for the Saint Hearted' campaign.
The interview talks about:
1) Why digital rather than pandemic will have a bigger influence of PR growth.
2) The remodeling of Lintas Live into a digital first creative PR firm.
3) The 'Yezdi-Not for the Saint Hearted' Campaign.
4) Setting in place the bench strength of leadership at Lintas Live.