Why hyper-bundled agencies are the future of PR: Ameer Ismail, President, Lintas Live on the PRmoment Leadership podcast

 27th April 2022    Podcasts 
 Paarul Chand

Over the pandemic, Lintas Live has undergone structural change, including a reformatting towards a greater integrated communication services. 

Lintas Live already shares a brand name with one of India's iconic ad agencies Lintas. It is now drawing on this heritage to offer what it calls  digital first creative PR agency'.

Ameer Ismail, president, Lintas Live talks about why hyper-bundled agencies are the future of PR and shares examples of brand communication under the new structure, including the 'Yezdi -Not for the Saint Hearted' campaign.

Listen In: 

The interview talks about:

1) Why digital rather than pandemic will have a bigger influence of PR growth.

2) The remodeling of Lintas Live into a digital first creative PR firm.

3) The 'Yezdi-Not for the Saint Hearted' Campaign.

4) Setting in place the bench strength of leadership at Lintas Live.