Adfactors PR to host PROI Worldwide Global Summit in Delhi

Adfactors PR, the leading public relations firm in India, is set to host communications agency entrepreneurs from around the world at the PROI Worldwide Global Summit in New Delhi during March 13-16. PROI Worldwide is the largest global consortium of independent communications agencies with 85 partners in more than 60 countries.

Adfactors PR co-founder and managing director Madan Bahal said, “It is an absolute honour and pleasure to host the PROI Worldwide Global Summit. I look forward to welcoming all the delegates."

"I particularly like this year’s theme – New World Spirit, and am very keen to follow the discussions on India's expanding role in the new world order from the point of view of communications. I am equally interested to learn from speakers about how they plan to incorporate AI and ChatGPT in public relations activities.”

Global chair of PROI Worldwide Jeff Lambert said, “We chose India for our 2023 Global Summit based on its growth as a country, and its expanding presence in the world order. Another big reason for choosing India is because our partner Adfactors PR calls India home. Adfactors PR is not only India’s leading communications and strategy consultancy but also a major contributor to the PROI Partnership.”

Mr. Lambert, who is the chair of US-based Lambert Global, added, “This is a dynamic period for the communications industry with both huge opportunities and risks on the horizon. Our time together in India will allow us as owners of the leading agencies to plot our best path forward.”

The 2023 Global Summit theme of New World Spirit reflects a consistent direction for India and the communications industry. The four-day Summit will feature a series of presentations and panel discussions on different topics such as data analytics, artificial intelligence, ESG, leadership at independent agencies, and growth strategies. There will also be case studies presented on successful campaigns from around the world.

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