Should brands build their own communities or ride on existing ones? Simran Arora decodes the answer
• Opinion
Digital marketing offers level playing field for visibility for smaller businesses
• Opinion
PRmoment-Kaizzen Pathfinders 10 for 2021: In conversation with BCG’s Bhumika Gupta Oberoi
• Opinion
PR’s perception problem: Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance
• Opinion
Meltwater's Zubair Timol on the future of art and NFTs, Long Read
• Opinion
PRmoment-Kaizzen Pathfinders 10 for 2021: In Conversation with Tata Motors' Annesha Deb
• Opinion
How does an entity become a power brand, Tata Trust's Bob John explains
• Opinion
Is crisis culture changing the PR priorities for brands?
• Opinion
Demystifying Ideation Vs. Execution dilemma in PR & Communications
• Opinion
Melissa Arulappan, on the gender bias in PR job interviews
• Opinion
