Surviving influencer fatigue: Media Corridors’ Ayushi Gulyani breaks down brand comms wins in 2025

Opinion

When the skies fall: A PR view on IndiGo’s operational shock

Opinion

Sanjay Rammoorthy: The ripple effects of the Omnicom–IPG consolidation on Indian agencies

Opinion

Grey hair, green shoots, and growing pains: The challenges before India’s PR industry

Opinion

Why some firms survive reputational shocks: Minari Shah explains

Opinion

Medusa's Gaurav Sehgal on the 'Mixology' of Alco-Bev branding in India

Opinion

What a day in London taught me about the future of PR: CommsCredible's Aman Dhall

Opinion

How chatbots help brands handle crisis communication: Aman Swetta, Id8 Media Solutions

Opinion

Data-Led wellness brands are working with health Influencers to personalise storytelling: Abhay Health's Apurv Abhay Modi explains

Opinion

Lost in Translation: Why AI is Failing India's Influencer Market and How to Fix It

Opinion

Unlock brand ambassadors sitting on your payroll: Zeno’s Abhishek Gulyani explains how

Opinion

The Invisible PR: Why Some of the Best Communication Today Leaves No Fingerprints

Opinion