Clients aren't doing DIY PR, they're doing what we sold them: Minari Shah

Opinion

Reputation before marketing: Neha K Bisht explains how Zerodha scaled without ads

Opinion

AI Influencers: Defodio Digital's Vibhor Gulati, shares how Calvin Klein and Amazon Prime Video made it work

Opinion

The problem isn't PR data, it's interpretation: Cision's Winston D'Souza on how to fix it

Opinion

What a backlash costs and what it buys: Monisha Mudaliar on the GIVA campaign

Opinion

What a PR professional sees that you don't

Opinion

Ruder Finn’s Shivaram Lakshminarayan: What PR agency leaders need after AI

Opinion

GEO is the long game. PR has been playing it for decades.

Opinion

Who are Indian brands writing for: Human shoppers or AI search agents?

Opinion

Pura World Watchega: Iconic FIFA 2026 moments that won fans

Opinion

Girish Balachandran on Cannes 2026: India's creative work impressed, but where was PR?

Opinion

The future PR agency model and how pricing structures are likely to evolve

Opinion