Collinson, a family-run international firm that runs the popular lounge access programme Priority Pass, has selected Pitchfork Partners as its communications partner in India following a competitive pitch. 

As part of the global pitch, Ketchum UK was also selected as the new global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore, Hong Kong, and India respectively.

Commenting on the appointment, Jaideep Shergill, co-founder, of Pitchfork Partners, said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create customer engagement programmes."

Per the release, Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.