Cha-Chi India, a leading communications firm has earned the prestigious PR mandate for Anko, Australia’s homeware brand. The campaign aims to establish Anko as a household name throughout India, positioning its hundreds of products spanning a range of categories aptly.
Jagriti Motwani, co-founder & CEO, Cha-Chi Communications, stated, “We are thrilled to be associated with Anko, a brand that has already made a remarkable impact across the country within a month of its launch. We aim to leverage our expertise to develop and execute an impactful national PR campaign that supports Anko’s vision for the Indian market.”
Under the mandate, Cha-Chi will help Anko create authentic nationwide visibility through traditional and online media initiatives. The drive is set to put Anko's products on the map while also emphasizing the company's commitment to affordable, quality homeware.