ANSSI Wellness Bolsters Marketing with Adfactors' Vikram Kharvi as Fractional CMO and strategic investor

 15th April 2024    PR News 
 Saumya Srivastava

In a strategic move to bolster its market leadership and innovation in spine care, ANSSI Wellness, the preeminent name in non-invasive spine treatments across Asia and the Middle East, has onboarded Vikram Kharvi as a strategic investor and fractional chief marketing officer (CMO). 

Vikram’s appointment underscores the brand's commitment to extending its leadership in providing innovative, effective, and safe spine care solutions. 

Related: Enter the PRmoment Health Comms Awards 2024. Final Date May 24th.

The introduction of Kharvi aims to further this legacy, leveraging his extensive experience and deep understanding of brand building and strategic communication.

Dinesh Dalvi, founder of ANSSI Wellness, expressed his enthusiasm about Vikram’s joining: "We are at a pivotal moment in our journey, poised for greater heights. I have known Vikram since our MBA days; I strongly believe Vikram's leadership and proven expertise in integrated communications is exactly what ANSSI Wellness needs to propel its mission forward. His role will be crucial in enhancing our brand's presence and ensuring our life-transforming services reach more people in need."

Before his new role at ANSSI Wellness, Vikram Kharvi honed his expertise at India's premier public relations firm, Adfactors PR as senior vice president. Vikram was associated with Adfactors PR for 14 years in two different stints.

Reflecting on his new role, Kharvi expressed, "I am thrilled to step into my role at ANSSI Wellness, and to contribute to a mission that enhances life quality. ANSSI stands at the forefront of an exciting opportunity to serve humanity, and I am eager to apply my experience towards crafting impactful marketing strategies to broaden our reach. 

"Working alongside the visionary co-founders, Dinesh Dalvi, Sumed Sthul, and Vidya Zilpe, is an opportunity I value deeply. Their commitment to liberating Indians from back and neck pain is not only admirable but proven through the rapid expansion to 17 clinics in under five years. Together, we aim to lead in delivering holistic spine care solutions, making a significant difference in people's lives."