Arun Mittal joins boAt lifestyle as head of communications and special projects. He announced the news via LinkedIn. 

Arun a seasoned public relations strategist, with extensive experience in crafting and driving narratives for new-age businesses and start-ups. With close to 13 years of work experience, he was earlier associated with Lenskart and PR Pundit. A storyteller by heart, he seeks insights in data to design an effective communications approach.

He has been engaged in community building and media relations; corporate communications; events and communications planning; issues and crisis management; and cause-related marketing; niche and online promotion; and website content management.