Cashfree Payments, India’s leading payments and API banking solutions company has appointed Sanghamitra Bhargov as director - PR & corporate communications to spearhead the communication strategy during the fintech’s new phase of growth.
In her current role, Sanghamitra will oversee PR and corporate communications at Cashfree Payments, developing a comprehensive media strategy and reinforcing the company's goals, aspirations, business objectives, and impact. She will be closely working with the founders to further boost and build brand visibility. Sangamitra has a proven track record of delivering strong results for brands such as BYJU’S, Flipkart, Titan, and Nokia among others.
As a communications leader, she excels in implementing brand communication strategies, managing executive and crisis communications, handling internal and external communications, shaping media narratives, and more.
Akash Sinha, CEO and co-founder, of Cashfree Payments, said, "We are delighted to welcome Sangamitra to our Cashfree Payments family, enhancing our leadership team. With her extensive experience and diverse skill set, she is the ideal candidate to lead Corporate Communications as we navigate this exciting new phase of sustainable growth. Her strategic thinking and communication expertise will be instrumental in helping us create even more value for our stakeholders."
Speaking on her appointment, Sanghamitra said, "I am happy to join Cashfree Payments during its new phase of growth, as it stands at the forefront of innovation with industry-first solutions that address multiple gaps in the digital payments landscape. Starting my journey in the Indian fintech ecosystem is exciting as it continues to witness exponential growth, embracing new technologies and business models, and redefining financial services for businesses and users."