Concept Public Relations, part of Concept Communications, have expanded its operation in South Africa with the launch of Concept Digicom South Africa (CDSA). 

 Ebullient about the announcement, Srishti Sumani, CEO of South Africa, Concept Digicom, with a decade-long experience in digital marketing in the South African market, said "We wish to bring about a paradigm shift in the communication arena in the South African market through a combination of domain expertise, best-available local capabilities and seamless execution across the region."

“We see a similarity with the South African market and are confident in providing our global delivery capabilities to them. Within adequate time we will stabilize in building and scaling across the diverse sectors of the South African markets” says Ashish Jalan, managing director, Concept Public Relations.

Speaking about the growth targets, Jalan said, “It’s too early for us to predict, but we are hopeful to cater to at least 15 clients in year 1, I will feel a little satisfied when that number reaches 100.”