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Friday Zone: Innovate the future of Communication, curated by PRmoment and Hill+Knowlton Strategies India

When:
Location: Zoom
Organiser: PRmoment-Hill+Knowlton Strategies India
Price: Free

Friday Zone

INNOVATE THE FUTURE OF CORPORATE COMMUNICATIONS

9th JULY 2021

The aim of Friday Zone is to create powerful future forward conversation around emerging topics and strategies that corporate communications professionals are dealing with in a post COVID world.

A 2-hour virtual seminar on Zoom app( See Speaker Schedule below)

Organized by PRMoment India in partnership with Hill+Knowlton Strategies India.

Date & Time: 2 to 4 PM, July 9th, 2021, Friday


To register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZIsceigqDopGdy7eAncaz6_tXYJIKoRLjvA



Agenda:

Time Topic and Speaker 

(5 Minutes)

Opening Session

Introduction

Paarul Chand

PRMoment India

Welcome Address and Context Setting

Abhishek Gulyani

Hill+Knowlton Strategies India

Session I

2.05 to 2.30 PM

Micro Storytelling for a mass audience, the Amar Chitra Katha experience

This session will focus on how an iconic brand is reinventing itself and being relevant with younger audiences in the post-Covid world. It will also discuss visual micro storytelling, brand love through storytelling across generations, the relevance of heroes and villains, emotions, and neutrality in storytelling today

Followed by Q and A with the audience

Moderator

Paarul Chand

PRMoment India

In conversation with

Preeti Vyas

CEO and President

Amar Chitra Katha

Session II

2.30 to 2.55 PM






Session III

(2.55 to 3.25 PM)

Storytelling in a consulting world

This session will examine how consultancies use storytelling for different audiences

Moderator: Paarul Chand

PRmoment India

Speaker: Vandana Chopra

Head, Brand & Communications

KPMG India.

Followed by Q and A with the audience

The evolving shape of digital storytelling with the farming community.

Followed by Q and A with the audience

Moderator

Paarul Chand

PRMoment India

Speaker

Bhavna Imran

Regional Communications Leader

Corteva Agriscience


Session IV

(3.25 to 4. 55 )

Role of conversation AI in customer communication and storytelling

This session will focus on how AI-based conversation solutions are easing customer communication in the highly digital post-Covid world, the challenges of deploying content in various markets and what industries would benefit from conversational AI

Followed by Q and A with the audience

Moderator

Paarul Chand

PRMoment India

Nawaz Mohammed

Director-Marketing and Communications

Uniphore

(5 mins)

Concluding Remarks

Vote of Thanks by

Abhishek Gulyani

Hill+Knowlton Strategies India