PR Confidence Survey 2025 PRmoment Health and Wellness Comms Awards 2025 PRmoment Leaders

Mastering Earned Media for Large Language Models (LLMs)

When:
Location: Webinar, hosted on Ring Central
Organiser: PRmoment India
Price: Rs. 3000 + GST (Early Bird Price)

Why attend?
As Large Language Models (LLMs) reshape how audiences consume and trust information, mastering earned media in this new landscape is critical. Learn how to make your brand discoverable, credible, and quotable by LLMs. Gain cutting-edge insights on integrating traditional PR with SEO, brand mentions, and digital authority to influence what AI-generated content says about you - directly from leading industry experts.

How it works:
Please register via RingCentral using the button below. You’ll receive an email confirmation and can easily add the webinar details to your calendar.

Early Bird: ₹3,000 + GST (Valid from )
Standard Ticket: ₹4,000 + GST (Valid from )

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Agenda:

3.00pm

Chairperson's Introduction

Paarul Chand, Editor-in-Chief

Chairperson's Introduction

3.05pm

Is LLM Optimisation the biggest opportunity for PR in the last 20 years?

Darryl Sparey, Hard Numbers, Managing Director

  • 61% of ChatGPT results come from editorial content
  • A comparison of the editorial source percentages of ChatGPT, Gemini and Perplexity
  • The impact of publishing licensing agreements on LLM sourcing behaviour
  • Understanding the sourcing behaviour of LLMs
  • Should PR firms rebrand and LLMs influence agencies?
  • Do we expect the SEO community to re-chameleon itself on the doorstep of LLM optimisation?
3.35pm

The New Rules of Discovery: AI, Search Behaviour & the Future of PR

Michelle Pereira, ElleQuinn Communications LLP, Wise & Ethical Counsel

  • Evolution of search behaviour and discovery in the age of AI.
  • Revisiting SEO fundamentals with an AI-integrated approach.
  • Addressing key challenges in the paid vs. earned media equation.
  • GEO techniques to enhance AI readability and visibility.
  • AXO for multimodal LLMs.
  • Embracing an AI-first mindset in modern public relations.
4.05pm

Understanding the implication of AI search on brands

Debanjan Chakraborty, Edelman India Digital Advisory, Vice President

  • How does AI search impact information from brands
  • Understanding the shift in strategic PR models, from PESO to ESOP
  • The trust factor for GEO and AI search 
  • Understanding consumer response to AI search