The Ultimate PR Stack: Best Tools for PR Planning, Social Listening, and Influencers

Chairperson's Introduction

Paarul Chand, Editor-in-Chief

Chairperson's Introduction 

The PR Tools Showdown: Evaluating and comparing leading PR data tools

Jonny Bentwood, Global President, Data and Analytics, Golin

• Tool Analysis: A deep dive into media monitoring, social listening, audience integration, misinformation detection, and emotion analysis tools
• Evaluation Criteria: Assessing tools based on data coverage, business model, AI interface, user interface, setup, service, and pricing

Tools and Ideas for PR Analytics

Nipun Jain, Group Business Director & Head of Insights & Analytics (I&A), Avian We.

• Introduction to PR analytics
• Essential tools for PR analytics
• Best practices for PR analytics
• Takeaways: Future trends in PR analytics – The growing role of AI and automation for enhanced decision making

Developing your measurement framework for Earned MEdia

Shonali Chakravarty, APAC Communications Leader for Enterprise Tech, Lenovo

• Forget the Art, Think of the Maths of PR - Understand how data is transforming PR from intuition to insight. Learn the key metrics that matter and how to use them to inform strategy
• Building Your Own Earned Media Measurement Tool with AI - A step-by-step guide to creating a simple, AI-powered earned media measurement tool - tailored to your brand, scalable for your needs
• Prove Earned Media ROI with the Right Processes - Master the processes to connect earned media to real business outcomes - brand lift, engagement, leads, and more