B&K (Batlivala & Karani), one of the oldest financial services groups in India, has appointed Pitchfork Partners as its integrated communications partner.

After a competitive selection process, Pitchfork emerged as the agency of choice to develop and execute a comprehensive communications strategy for B&K. Under this mandate, Pitchfork will work towards enhancing the group’s external reach through strategic media relations, thought leadership and social media outreach.

In response to the partnership, Saahil Murarka, group managing director, B&K commented, "We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders."

Sharing his views on the appointment, Jaideep Shergill, co-founder, Pitchfork Partners, said, “As our economy grows, the need for firms which understand money and can offer suitable research-backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner."