Gensol Group has announced the appointment of Aastha Bansal as head - of corporate communications. Aastha, with over one and a half decades of experience in the communications and public relations industry, will develop communication strategies and initiatives for the Gensol group which includes Gensol Engineering Ltd. and BluSmart Mobility.
In this new role, Aastha will work closely with the leadership team to promote the brand's vision to revolutionize the landscape of the Electric Vehicle ecosystem in India and foray into new markets.
Commenting on the appointment, Anmol Singh Jaggi, co-founder (of Gensol Group & BluSmart Mobility) said: "India is set to play a pivotal role in driving global disruption in the clean energy transition and the electric mobility sector and Gensol & BluSmart are at the heart of this transformation.”
“We are thrilled to welcome Aastha as the head - of corporate communications for the group. Her extensive experience will be instrumental in designing our brand communication strategy, strengthening our brand reputation and communicating effectively with our varied set of stakeholders as we chart our way to a dominant market position.” He added
Prior to this, Aastha was lead - corporate communications, South Asia at WarnerMedia (now Warner Bros. Discovery). She has led groundbreaking campaigns for brands across multiple and diverse sectors, including media & entertainment, fashion & lifestyle, energy, and hospitality while working with organizations like Adfactors PR, AvianWE, MSL, and others.