Global Fintech Fest (GFF) 2023, billed as the world's premier fintech conference, has awarded its public relations mandate to Adfactors PR, India's largest PR firm. GFF 2023 is scheduled on September 5-7, 2023, at the Jio World Centre in Mumbai.

The Global Fintech Fest 2023 (GFF23) is supported by the Ministry of Electronics and Information Technology (MietY), the Department of Economic Affairs (DEA), Government of India, the Reserve Bank of India (RBI), and the International Financial Services Centres Authority (IFSCA) and is organized by the National Payment Councils of India (NPCI), the Payments Council of India (PCI) and the Fintech Convergence Council (FCC).

The primary goal of the conference is to showcase the pivotal role of fintech and start-ups in driving sustainable global advancement.

With participants from 125 countries,the event is projected to attract 40,000 participants over the course of three days.

Nijay N. Nair, chief executive officer of Adfactors PR, stated, "Over the last decade, fintech has taken significant strides in transforming the global financial services industry and projected to reach $1.5 trillion globally by 2030. The impact is perhaps more profound in India where a young digitally connected & tech-educated population embraces and quickly adopts a digitally enabled financial ecosystem. This may well be a decade of reckoning for India with several forces driving the convergence of Finance & Technology. India, therefore, hosting the Global Fintech Fest is opportune."