Good and Bad PR 1 minute read
The formation of global communications firm, GolinHarris and one of India’s leading PR agencies LinOpinion for a new joint venture has been announced. The unit will be known as LinOpinion GolinHarris and will work both regionally and internationally.
LinOpinion is a leading PR agency in India, while also providing corporate communications and digital and social media services to well-known brands such as, Times Television Network and Sony PlayStation. The agency currently has six offices throughout India.
GolinHarris is a global strategic communications and PR firm with 39 offices around the world and has partnered with LinOpinion successfully for many years. The integrated approach that will be taken by the new entity is to be called g4.
Joseph George, CEO, Lowe Lintas & Partners said “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India. And GolinHarris, a company that has revolutionized the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics."