Hill & Knowlton, the global strategic communications leader for transformation, on November 7th, announced a comprehensive rebrand initiative that marks a return to its original name of Hill & Knowlton, reflecting the company’s nearly 100-year equity.
"Since 2019, our leadership team has been focused on becoming the preeminent partner to help our clients drive growth, manage risk, and build reputation in today’s complex operating environment,” said AnnaMaria DeSalva, global chairman and CEO, of Hill & Knowlton. “Our body of work increasingly demonstrates that strategic communication, elevated by creativity, is a primary force for sustainable value creation and modern leadership.”
The rebrand included the introduction of Future Sight, to help executives anticipate the impact of dynamic international political and regulatory environments on business and stakeholder strategy; and Global Horizons, a capability focusing on the economies of the Global South spanning Asia, Latin America, Africa and the Gulf.
“Business leaders need this powerful creative engine to help address today’s emerging risks. By every measure, global risk is intensifying and coming from various sources. Today’s risk domains in the areas of reputation, disinformation, and geopolitics demand focused intelligence, creativity and stakeholder-centricity – attributes that lie at the heart of the communications discipline. Risk and reinvention go hand in hand. It is this intersection of risk and opportunity, innovation and transformation that is visibly energizing Hill & Knowlton’s purpose today", said DeSalva.
Hill & Knowlton's rebrand reflects its multi-year transformation, including leadership appointments and the acquisition of JeffreyGroup expanded Hill & Knowlton's presence in Latin America, making it the region's largest international public relations network. In parallel, the company launched Brazil-based Ideal company as an international brand, catering to disruptive and emerging technology companies. Finally, the 2023 acquisition of 3K strengthened the company’s healthcare footprint in Europe and extended its operations in Germany.
“We hope our extended network of colleagues and friends will resonate with the vibrancy and inherent heritage of our renewed brand and with the aspiration it reflects for the future. We also intend that it will meaningfully enrich the experience of our employees, as they grow in their professional lives and change the world.” She added.