Innoviti Technologies (formerly, Innoviti Payment Solutions), a collaborative commerce platform, has appointed Debashree Basu as their head of marketing & communications, to lead the company’s latest transformation initiatives, and manage the marketing and corporate communications mandate in India.

Basu will take on the role of senior vice president, of marketing & communications at Innoviti India and will be a part of the India leadership team. She will be reporting to the CEO, Rajeev Agrawal.

Basu previously headed the corporate communication function at Intel across India and South Asia helping shape its communication strategy. Prior to that, she set up and led the technology practice for Weber Shandwick in India. 

As part of her new role, she will lead the marketing initiatives for the transformation journey at Innoviti and manage all aspects of corporate communication & reputation management mandate for Innoviti India.

Rajeev Agrawal, CEO, of Innoviti, said, “Innoviti is ready for the next phase of the transformation journey. Integrated marketing-communication is a critical function that will help drive the growth story for Innoviti in India.  Debashree is among the most seasoned communication professionals and brings with her a rich experience in all facets of the marcomm function. I am very excited to have her join us and lead this charter and together we hope to shape an exciting new future for Innoviti and all its stakeholders.”