IPL team Punjab Kings onboards WordsWork Communications Consulting as PR partners

 8th February 2024    PR News 
 Saumya Srivastava

WordsWork Communications Consulting was recently on-boarded as the media relations partner for the renowned Indian Premier League franchise, Punjab Kings. The primary objective of the partnership is to ensure smooth communications throughout the IPL season and widen the reach and visibility of the brand among the target audience.

The Punjab Kings (previously known as Kings XI Punjab) are among the eight inaugural franchises of the Indian Premier League, owned by a consortium of prominent industry leaders including Ness Wadia, Mohit Burman, Preity G Zinta, and Karan Paul. 

Speaking on the association, a Punjab Kings spokesperson said, "We are pleased to welcome WordsWork PR as our partner. There is a need to position Punjab Kings as one of the premier cricketing brands in the world." 

"We will aim to highlight the initiatives being taken to support and develop budding talent. They are an important component for us as we add a fresh outlook to our communication strategy. We look forward to a long and fruitful partnership together.”

"It is a matter of great honour for us to join hands with the Punjab Kings and continue to make our mark in the sports communications industry. We are keen to integrate ourselves as an extension of the Punjab Kings communications team and provide value-based solutions," said Neha Mathur Rastogi, founder of WordsWork. 

"As the PR partner, our focus will be on reinvigorating the communications approach for the franchise and overall promotion of the sport in India”.

Founded in 2009, WordsWork's key clients include Hockey India, JSW Sports, Laureus, Pro Kabaddi League, Capri Global, Special Olympics Bharat, and now the Punjab Kings among others.