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10 Minutes to 1, a Gurgaon-based marketing communications agency, has bagged the digital and policy Communications mandate of the Manufacturers' Association for Information Technology (MAIT), the apex body representing ICT and electronics manufacturing in India.
10 Minutes to 1 had already been managing the PR Mandate for MAIT for over a year, with responsibilities including developing and implementing strategic campaigns that amplify the key messages. The digital and policy communications mandate will require deeper integration of both online and offline campaigns to highlight the needs of the industry and the role of ICT and electronics in nation-building, as India builds itself as a manufacturing hub of the world.
George Paul, CEO, MAIT, said, "As we march towards an Atma Nirbhar ( self-reliant) Bharat and globally position India as the manufacturing hub for the world, it is more important than ever for MAIT to effectively relay the industry's views and become the manufacturing and electronics industry's voice. We are confident that 10 Minutes To 1 will be of great support in our rapid growth journey and strengthen messaging in the market and to the right audience".
Commenting on the appointment, Nitin Kunkolienker, President, MAIT, said, "We are pleased to announce our association with 10 Minutes to 1. They have been providing us with robust public relations support, and it was our logical choice to expand the mandate and bring consistency across mediums. The last year with the pandemic looming has been a tough year for the industry and needed effective communication on the industry's needs, which 10 Minutes To 1 worked with us to put out effectively”.
Ashutosh Bhattacharya, founder and director strategy, 10 Minutes to 1, added, "We are delighted to have this trust by MAIT. These are challenging times, and the industry needs effective representation and messaging that is crisp and powerful".