Janssen India extends focus of ‘All Minds Matter’ Campaign from schizophrenia to ADHD

 1st December 2023    PR News 
 Saumya Srivastava

The Janssen Pharmaceutical Companies of Johnson & Johnson has launched a fresh campaign to extend its advocacy of mental health awareness. Janssen India’s 'All Minds Matter' a digital campaign across Instagram, Facebook and YouTube  on schizophrenia will now also address Attention Deficit Hyperactivity Disorder (ADHD)

This campaign focused specifically on schizophrenia and will now include  ADHD in its comprehensive approach to promoting mental health and well-being.

"We are committed to fostering a society where mental health is accepted, understood, and supported, regardless of the specific condition. Extending our campaign to encompass ADHD is a natural evolution of our ongoing mission to eliminate stigma, raise awareness, and enhance the lives of individuals facing mental health challenges” said Dr. Jitendra Dixit, head of medical affairs, Janssen India.

The ADHD campaign was launched with a short film during ADHD Awareness Month in October. Although initially regarded as a childhood condition, evidence states that ADHD, being a neurodevelopmental disorder, persists into adulthood although the symptoms may be somewhat modified with age.¹ The film will portray diverse scenarios involving working professionals, parents, and teenagers, to reach and educate the broader public through diverse real-life scenarios.

According to several studies, globally less than 20% of adults suffering from ADHD are aware of their condition², while in India, about 14% of the population is known to be battling ADHD³—a neurodevelopmental disorder profoundly affecting emotional well-being. 

Many affected by ADHD battle internal misconceptions, believing it's an unfixable flaw, leading to untreated ADHD and a cycle of self-doubt.

Per the release, with the message of the campaign, 'It's not you; it could be ADHD,' Janssen India aims to dispel misconceptions, extend support, and urge individuals to seek professional assistance.