Jasrita Dhir moves from her role as a deputy manager of brand and communications at The Max Group to join Karkinos Healthcare. In her new role, she will be the director of marketing and communications, contributing to a purpose-driven, tech-led, end-to-end oncology platform toward democratizing cancer care.

Jasrita announced the news through a LinkedIn post.

Jasrita has worked in the services sector from hospitality to healthcare with a short stint in media. Cause-based marketing or purpose-led communication is close to her heart. She has also headed the CSR programs run by Fortis CSR Foundation in the space of first-aid training, charitable primary health clinics, preventive health education & disaster relief management.

In 2011, she made it to Campaign India’s A List of Media, Advertising and Marketing professionals. Health Biz India magazine, in its 3rd-anniversary issue, profiled her as one of the six Future Game-changers of Healthcare, in 2014. She was also nominated as a popular digital marketer in IAMAI & Moneycontrol Digital Marketer Award 2018.