Ketchum Sampark wins PR mandate for World Trade Centers Association (WTCA)

 2nd December 2023    PR News 
 Saumya Srivastava

The World Trade Centers Association^® (WTCA^®), an international trade organisation connecting over 300 WTCA Members in nearly 100 countries, has selected Ketchum Sampark as its strategic PR partner for India. 

Under the mandate, Ketchum Sampark will provide strategic counsel and media relations aimed at elevating the WTC and WTCA brands in the Indian market, making international trade and investment opportunities accessible to businesses across India. Ketchum Sampark will also be responsible for spotlighting India WTCA Member successes and case stories and supporting the upcoming 2024 WTCA Global Business Forum (GBF), hosted by WTC Bengaluru in India.

“We are pleased to have Ketchum Sampark as our strategic communications partner in India. Our vision is to play a key role in India’s infrastructure and smart city development, growth of small and medium enterprises and trade promotion." 

"The teams' experience and industry knowledge stood out and I am confident Ketchum Sampark will play a significant role in our ‘Road to 500’ initiative and help us achieve our overall communication and market-specific objectives,” said Scott Wang, vice president, of Asia Pacific, WTCA

The association plans to expand its current global membership base from 300 to 500 WTCA Members over the next decade.

“We are truly excited about this collaboration with the World Trade Centers Association. The number of World Trade Centers (WTCs) in India has crossed 37 and is the only country after the U.S. with as many WTC locations. We look forward to showcasing the WTCA’s global reach, membership and unrivalled network in India, and highlight key events that facilitate robust business connections throughout the country,” said Rohan Srinivasan, managing director, of Ketchum Sampark.