PR pros do have a sense of humour! And to prove it, Sujit Patil, vice president and head of corporate communications, Godrej Industries, set out to roast his fellow PR colleagues. Listen in.

The multi industry roast, attended by 130 professionals,  was organised by the Commune. It brings in advertising, media and marketing communications professionals on a single forum. Says the Commune founder, Deepak Kapoor, “The event was conceptualised  to honour our industries by looking at its problems through humour. This helps in identifying solutions to them as well as build awareness of our working patterns.”